“For you formed my
inward parts….. I will praise You for I am fearfully and wonderfully made,
marvelous are Your works (Psalm 139:13-14).
The USP (Unique Selling Point) is a marketing term about
what differentiates a brand or product from others. Every good product or brand
has unique and sterling qualities with which it differentiates itself in the
marketplace. These unique qualities are what the manufacturer of the product
displays in the marketplace with the intention of having a competitive
advantage over rival brands. For example, one of the unique features of Apple
computers is that it is less prone to hackers than other brands.
God has created every human being with distinct and peculiar
characteristics. The intention of God is that we discover our uniqueness,
glorify Him with it, serve mankind and profit by them. Often times, we don’t
appreciate our uniqueness, because we are always comparing ourselves with other
people who appear to be better endowed, gifted and talented. The scripture
above affirms to us that as creatures of God, we are all fearfully and
wonderfully made. Unfortunately, many don’t believe this truth about themselves;
rather, they live their life far below their potentials and capabilities. The
following truths are necessary for us to digest in order to celebrate our
uniqueness:
Realize your true
identity in God: Everyone who has received Jesus as Lord and Savior is said
to be born again or spiritually reborn, and therefore he/she is a child of God
(John 1:12-13). Every child of God is celebrated and blessed. We enjoy this honorable
status because of whose we are, through acceptance into God’s family based on
Jesus Christ. Manasseh and Ephraim, both sons of Joseph (a type of Christ) were
elevated from grandchildren status to children status by Jacob their grandfather
(Genesis 48:5-6). They became direct inheritors of Israel’s and had their own
share of Israel’s land as a result even though they were second generation of
Jacob. This happened to them because of
Joseph’s faithfulness and walk with God. As Christians, we are celebrated,
exalted, honored, and promoted by our Father God just because of Jesus Christ
(Galatians 3:13-14). This honor bestowed on us by God is one reason we should
raise our heads high on this earth.
Realize your
uniqueness: Out of over 7 billion people in the world today, no two person’s
fingerprints are the same. This is because God wired us separately, and
everyone’s distinction is in their uniqueness.
To become successful and make an impact in life, one has to know what
he/she has being given, unravel it and serve with it as a gift to mankind. The
challenge we all have is that we think we are not good enough and try to be
like someone else, and in the process become a cheap imitation. Joel Osteen, the pastor of the largest church in America
inherited a church from his fiery, scripture quoting preacher Dad. Shortly
after taking over the church, he tried to preach like his dad, but realized he
just couldn’t. He tried to conform to people’s expectations of him who thought
for him to succeed he had to do it like his dad did it. With the help of God, he was able to
rediscover himself and decided to do it his own way, and the result is that
Lakewood church became the largest church in America. Discovering oneself regardless
of what one perceive as personal handicap and becoming the best me I can be
will guarantee success in this life. Joel Osteen by his friendly manner of
teaching affirmed to us that everyman’s distinction lie in his/her uniqueness.
Yield to the Holy Spirit:
One of the vital functions of the Holy Spirit aside from maturing us
spiritually and emotionally is also to hone and activate our gifts and talents.
As we yield to Him in obedience, prayer, Bible study and other spiritual
disciplines, He develops our personalities making us attractive with the glory
of God. Our self-confidence and competence in our gifting grows as we bask in
the anointing of the Holy Spirit.
Conclusion: Please note that the ministry of Paul was
different from that of Peter which was in turn different from that of John the
Beloved. They were all wired separately by God to fulfill His purpose and
counsel. They were not intimidated by each other; they were inspired by each
other. Regardless of which industry you are, you can become the best you and
rise to the top by accepting who you are, being comfortable with yourself,
harnessing your latent qualities and going ahead to serve mankind.
Have a blessed month.
Ade(Gboyega) ESAN
